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Resources > Trade
Show Tips
Booth Staff Training
90% of the positive feelings visitors have are due to the
staff. Think about it, these are the people that are responsible
for drawing in your customers, effectively engaging them and
creating leads. Because of this, it is important that you
select the most effective staffers that your company has to
offer. If they are sales people, you have to train them to
adapt their selling style to the trade show floor. If they
are not salespeople, guess what - they can still do extremely
well, given the proper preparation. The following worksheets
can help you to pick the most qualified staffers, and give
you great ideas on how to effectively manage the visitors
to your exhibit.
Visit Skyline.com to read the following topics:
Booth
staffers attitude and etiquette
Booth staffing: The short form
Motivate your booth staffers - the best investment you'll
ever make
Show, space, and booth staff selection worksheet (MS Word)
Staff selection and preparation worksheet (MS Word)
Ten things you should positively never do while staffing your
trade show exhibit
How to end a conversation with an unqualified lead
Maximize your leads
Booth staff can bolster a company's ROI
Avoid 'NO' -- Ask open-ended questions
Take trade shows seriously
10 booth staffing tips from our readers
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