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Resources > Trade
Show Tips
Space Selection
The average trade show has over 400 exhibitors, so how do
you choose the best booth space for you? Most shows give space-picking
priority to the exhibitors who have been with them the longest.
Yet some studies have found that where you are in the show
hall has no effect on the amount of audience you receive to
your booth. For every veteran exhibitor that requires a space
in the center of the action, or at the front entrance to the
hall, or near their biggest competitor, there are veteran
exhibitors who flee from the same locations. All the same,
the size of your booth space is a very important decision,
where you must weigh the need to stand out from your competitors
with a large booth, and yet having enough budget to exhibit
at all the worthwhile shows for your company.
Visit Skyline.com to read the following topics:
Show,
space, and booth staff selection worksheet (MS Word)
Space
selection worksheet
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