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Resources > Trade
Show Tips
Pre-Show and At-Show Promotions
Promotions are the secret weapon of the veteran trade show
manager. That's because, when done right, they work so well.
Consider these two items: 1. The average trade show has over
400 exhibitors, where the average attendee will visit about
21 exhibits, and that average attendee walks into the show
with a list of 75% of the exhibits he/she wants to see. That
means you have to get on their dance card before the show.
2. You can boost your trade show lead counts by 33% with promotions
- even thought they require a much smaller percentage of your
budget. So, promotions are money well spent. Pre-show promotions
are the things you do before the show to make attendees want
to visit your booth. At-show promotions are the activities
at the show and in your exhibit you do to bring in more attendees.
If you want to learn more than what's in these tips, contact
Skyline and ask for your free copy of our 75-page book, Creating
Effective Trade Show Promotions.
Visit Skyline.com to read the following topics:
Pre-show
promotion - your call for action!
Promotions
guide
Promotions worksheet
Promotion execution worksheet
Time line for pre-show promotion
Target your customer group before, during and after trade
shows
Book yourself a good promo
How do you get the press to notice you?
5 tips for goal driven giveaways
Now you REALLY need to promote your trade show attendance
3 Tips On Promotions From Readers
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