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Resources > Trade
Show Tips
Lead Management
Almost 80% of leads generated are never followed, according
to the Center For Exhibition Industry Research (CEIR). Rather
than sending your hard-fought trade show leads into the abyss,
strive to be part of the elite 20% that actually follow up
on their leads! We've heard horror stories of exhibits pulled
out of storage to prepare for a show - only to find the leads
from the previous show still packed with the exhibit. What
a tragedy! Remember, trade shows are very effective tools
to create qualified leads. They could also be an effective
media to create sales - but only if the leads are followed
up appropriately.
Visit Skyline.com to read the following topics:
Obtaining
Substantial Leads
6 tactics to increase the effectiveness of your lead follow-up
Start following up on leads BEFORE the show starts!
Too hot not to handle FAST
Why 8 out of 10 leads are not followed up and what to do about
it
Maximize
your leads
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