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Resources > Trade
Show Tips
Trade Show Exhibit Design
Why does exhibit design matter? Because a well-designed exhibit
is so effective at cutting through the trade show clutter
and getting your message to your target audience. The average
trade show attendee will spend 7 to 8 hours on the floor over
a period of 2 to 3 days visiting an average of 25-31 exhibits.
This leaves 5 to 15 minutes per visit. This gives you only
5 to 15 minutes to make a lasting impression that will give
you an edge over the competition. Fortunately, design is not
a completely hidden mystery, only accessible to those who
sport a goatee and a black turtleneck sweater, but is actually
a process that you can learn about from the tips and worksheets
we've provided here.
Visit Skyline.com to read the following topics:
7
big hairy exhibit design questions
Design
your exhibit with your target audience in mind
Objective-driven design worksheet (MS Word)
Timeline for building a new exhibit (MS Word)
Keep your trade show exhibit simple
Trade show exhibit design for different booth sizes
Designing effective trade show exhibits
Make your exhibit stand out - like a purple cow
Some advice on branding
Your objectives define your booth space
It's a mistake to focus on price
How to select a portable display
4 tips on exhibit design from readers
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