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Maximize Your Trade Show R.O.I.
Next Seminar: July 14th at 1:30pm and July 15th at 9:30am
Click here to register.
Now, more than ever, your trade show marketing program must
generate sales and profits.
Maximize Your Trade Show R.O.I. helps you
get results by revealing the essential aspects of a successful
trade show program.
What you'll learn at the Skyline seminar, Maximize
Your Trade Show R.O.I.:
Why Exhibiting Belongs in the Marketing Mix:
- Powerful statistics that help justify your trade show
program
- The surprising size and strength of the trade show industry
- Trends driving change in the trade show industry
Setting Measurable Objectives:
- The four core trade show objectives
- The four main reasons for exhibiting
- How to create more effective objectives
Measuring Your Performance
- Benefits to measuring your performance
- 8 ways to measure your performance – and how to
calculate them
- Measurement best practices
Selecting Shows and Spaces that Work
- Best sources for finding new shows
- Valid reasons to drop a show
- Booth spaces to seek and to avoid
Designing Exhibits that Support Your Mission
- Designing your exhibit for maximum impact and functionality
- How your objectives dictate your exhibit shape
- See examples of good and bad exhibit design -- and find
out why they succeed or fail
Promoting Your Participation – Before / During
/ After
- Why promotions are essential to greater success
- 3 elements of a successful pre-show promotion
- How to create better demonstrations in your booth
Budgeting for Success
- How to estimate a show's budget in less than a minute
- Most common budget-busters to avoid
- Rules of thumb for dividing up your budget
Staffing the Show
- The 4-step process to successful booth staffing
- How to select booth staffers who will get more leads and
better represent your company
- How to take leads field sales reps will follow-up
You will also see many examples of successful exhibit solutions
in a variety of sizes - from tabletops to massive islands
-- as well as effective trade show graphics that target specific
audiences. Attend this seminar and make your trade show profits
soar!
Who Will Profit From Attending:
- Marketing, Sales & Advertising Managers
- Directors & Vice Presidents
- Presidents, Owners & CEOs who want more from their
trade show investment
- Innovative Trade Show ManagersAd Agency Designers, Principals,
Creative & Production Managers with clients that exhibit
Send
us an email to be notified of our next Trade Show R.O.I.
seminar!
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