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Resources > Budgeting
Guidelines
Reasons to consider renting a trade show
exhibit
According to a little known forecasting tool called the Super
Bowl Indicator - a win by an original American Football League
team means a bad year for the stock market. Hopefully that
won't be the case, but since the first Super Bowl in 1967
the index has been right 90 percent of the time.
Renting makes sense during tough economic times when departments
face budget cuts. You can save up to 75 percent renting an
exhibit versus buying one.
Seven other reasons to consider renting:
1. As companies attend more shows, it's almost inevitable
that two will run back-to-back or at the same time. It makes
sense to rent when there's a conflict.
2. A company attends countless shows using an owned exhibit.
But once a year needs more oomph at the industry's premier
event.
3. A company may have a one-time new product launch that
demands a giant presence.
4. Renting gives first time buyers a chance to test the waters.
5. Renting does not set your exhibit future in stone.
6. Rather than buying a new exhibit to meet the needs of
a new market, renting lets customers test it with a minimum
investment.
7. Renting is a good entrée to international trade
show marketing. Exhibits that work in the U.S. don't always
translate well in other countries.
For more information on rental
options contact Skyline Toronto.
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