Measurement Made Easy! CD
This is what you need to prove and justify the value of your trade show program. With 20 calculators and planning templates, Measurement Made Easy! will help you make sound exhibiting decisions and report them to your internal team.
There are 5 Pre-Show planning templates to analyze opportunities and costs before your shows. There are also 15 calculators for use after your show, featuring popular measurements such as Return On Investment (ROI), cost per qualified lead, new product introductions, presentations, estimated versus actual budget, and many more.
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